Our Materials & Sustainability
Understanding What Makes Our Toys Special
We believe that what's inside a dog toy is just as important as what it looks like on the outside.
That's why we've developed our collections using a range of natural materials, carefully chosen for their texture, function and suitability for different types of play.
Our goal is to offer customers more choice when it comes to the materials in their dogs' toys, while continuing to explore ways of reducing unnecessary waste.
Materials we use
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Natural Suede
The distinctive outer covering on many of our toys is made from natural suede.
Suede offers a tactile finish and allows us to create the beautifully coloured, characterful designs that have become synonymous with Aurora Paws.
Like all natural materials, suede has its own characteristics, and colours, textures and wear patterns may vary.
Compacted Cotton
Our Tough Toy collection uses a dense core formed from tightly compressed natural cotton fibres.
Rather than relying on conventional synthetic fluffy stuffing, we use a compacted construction that provides a firmer toy with its own distinctive play experience.
These toys are designed to be resilient, although no dog toy is indestructible.
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Jute Fibres
Jute is a plant-derived fibre used in many of our toys.
It provides a natural filling alternative to commonly used synthetic stuffing and forms an important part of our approach to material selection.
Hemp & Cotton Rope
Our rope collection incorporates natural hemp and cotton fibres.
These materials offer different textures and can be enjoyed through appropriate supervised tugging, carrying and interactive play.
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Recycled Bottle Inserts
Some of our designs feature repurposed plastic bottle inserts, which create an engaging crinkle sound when handled.
This enables us to make use of recycled plastic components where a particular play feature calls for them.
These products are not entirely plastic-free, and the bottle components should be considered separately when assessing disposal.
Human / Pet Safe Dyes
We only use carefully selected dyes that are considered safe for both pets and humans. Our commitment to using natural materials extends to the colours that bring our eco-friendly dog toys to life, helping us avoid unnecessary harsh chemicals and harmful substances wherever possible.
Our Approach to Environmental Responsibility
We're a small company, but we believe that should never stop us from making more thoughtful choices.
Across our business, we aim to reuse suitable packaging, select recycled paper for marketing materials wherever practical, limit unnecessary printing and give vintage furniture a new purpose through our exhibition displays.
We're also working towards independent testing to better understand the environmental characteristics of our products, including biodegradability and compostability.
We believe credible environmental claims should be supported by appropriate evidence, and we want to give both our stockists and their customers confidence in the information we share.
Good Product Education Matters
Our toys are designed for enrichment and enjoyment, not to be indestructible.
Different dogs have different play styles, and we always recommend choosing the most suitable toy for the individual dog.
All dog toys should be used under supervision, and loose or damaged components should be removed if they present a risk.
Natural materials are not automatically edible, and our toys are not intended to be consumed.
Our promise is to keep learning, keep improving and communicate openly about the products we create.