Why buy from Aurora Paws?

Eco-friendly, ethical, and pet-approved.
At Aurora Paws, we’re proud to be paper-free, use recycled packaging, and re-use boxes for trade orders (yes, even Hello Fresh ones!). Our compostable dog toys and ethically sourced treats keep tails wagging without harming the planet.

Protecting the Planet
Protecting your Pets

Welcome to Aurora Paws, a heartfelt venture born from our shared love for dogs and our deep respect for the planet we call home. We’re so glad you’re here.

As a husband-and-husband team, Martin and I (Richard) pour our passions into every facet of this company. What you see is more than just a brand; it's our life's work, a true labor of love.

From our office (Kitchen Table), I design every single toy, sketching and prototyping until it’s just right, while Martin masterfully manages our operations. We are, quite literally, the entire team—the finance department, the packing crew, the social media storytellers, and the ones who personally ensure every order is sent with a smile.

This hands-on approach allows us to infuse every product with a piece of our story. We put so much love into each design, crafting durable and engaging eco-toys from recycled materials that are safe for your furry family members. But for us, it goes beyond function.

We give each toy a fun and whimsical name to give it its own unique personality. Many are named in loving memory of our own lost companions, dear friends, and beloved family members, making each creation a small tribute to the incredible souls who have touched our lives.

This same care and intention is woven into our entire collection. From our natural, organic grooming products that leave your pup radiant to our thoughtfully crafted accessories, every item is chosen or created with a simple promise: to bring joy to your best friend while gently caring for our world for generations to come.

Thank you for allowing us to share our passion with you and your four-legged family.

With warmth,

Richard & Martin
Founders, Aurora Paws

About Our Leather

Our Ethical & Environmental Pledge

At Aurora Paws, sustainability isn’t just a buzzword – it’s at the heart of everything we do. We believe our pets deserve the very best, but not at the expense of the planet. That’s why we’ve made a commitment to reduce waste, use eco-friendly packaging, and source products that are as kind to the environment as they are to your furry friends.

Eco-Friendly Packaging

Paper-free receipts – to cut down on unnecessary waste, we send all receipts digitally. This small change helps save thousands of sheets of paper over time.
Recycled packaging – every order you receive from us will arrive in boxes or envelopes made from recycled cardboard. They’re sturdy, planet-friendly, and easy to recycle again.
Re-use & reduce – for trade orders, we reuse boxes and packaging from previous deliveries. It might not look glamorous, but it keeps perfectly good materials in circulation and stops waste going to landfill. (If you’re one of our lucky wholesale customers, you might even get a shiny Gusto or Hello Fresh box – bonus points if you reuse it again!)

Ethical Products & Materials

Eco dog toys – our toys are crafted from fully compostable, natural materials, designed to be safe for your pets and gentle on the planet.
Ethically sourced – we carefully select our suppliers to ensure ingredients and materials are sustainable, natural, and responsibly sourced.
Minimal waste displays – at our events and markets, we showcase our products using repurposed furniture, baskets, and other display items. By giving these items a second life, we lower our environmental impact without compromising on charm.

Why It Matters

We know our customers care as much about sustainability as we do. By choosing Aurora Paws, you’re supporting a small business that values:

Eco-friendly packaging over wasteful single-use plastic.
Sustainable, natural products over harmful or artificial alternatives.
Re-use and recycle practices that keep valuable resources in circulation.

Together, we can create a more sustainable future – one wagging tail at a time.

✨ Aurora Paws – eco-friendly, ethical, and always pet-approved.